Selling Online

I make a variety of handmade goods which I sell through www.eBid.net But lately I've been wondering what buyers prefer when they search for items. Handmade or Hand Crafted.
At the moment all my items are labelled handmade but although I believe I'm the cheapest in the UK market I don't sell much compared to what I have listed.
I have hundreds of handmade soaps, jewellery, cards and hand knitted items. It was recently commented to me that perhaps they don't sell because I call them handmade which is seen as shoddy, rather than hand crafted which would indicate made with care. I would be interested to know what others think?